Secunda – The Sasol Energy Business on Wednesday launched its new forecourt design to industry referred to as Mark – V design. The new Retail forecourt and convenience store design in Secunda, Mpumalanga reflects the future of Sasol forecourts build and design. The newly designed forecourt is located in Secunda less than a kilometre from its world-renowned petrochemical complex that it is the technological innovation hub that has driven the growth of the organisation globally over the past 70 years ago.
The Mark – V design marks a significant milestone in the businesses commitment to deliver increased value to the motoring public and consumers across its fuel retail network and to ensure that the Sasol brand remains a highly recognisable leading brand in South Africa, known for delivering innovation and customer excellence to all.
“We are a “proudly South African born and bred fuel brand” that is seen to be progressive, is eco-conscious and customer centric towards meeting the changing fuel and convenience shop landscape in South Africa; this is consistent with Sasol’s high investment into green research and our commitment to delivering the next-level customer experience to the public and consumers alike; the Mark-V, through its design, represents our commitment to achieving these objectives and we are very pleased to be having this launch here in Secunda, the heartland of Sasol’s birth as an organisation, said Dumisani Bengu, SVP for the Mobility Customer Experience Business and Acting Executive Vice President for the Energy Business to the Bulletin.
The adopted design, which embraces the need to understand changing customer needs and exceed their expectations in a fast-changing market landscape, is adaptable to fit the requirements of individual sites throughout the Sasol retail network and therefore, more and more of the South African public will be able to experience the exceptional improvements made to fuel products and convenience purchases at these newly designed sites as the rollout program progresses.
Reggie Sibiya, Chief Executive Officer (CEO) of The Fuel Retailers Association of South Africa said: “this is a significant achievement for Sasol and the industry. Sasol has continued to invest in its retail network and has over the years demonstrated its commitment not only to the development of the retail fuel industry but to ensuring that the industry remains relevant in a technologically advancing and competitive market landscape through such innovations as brought about by the Mark-V design launched today”.
