MFDW fashionably late

After weeks of postponement and location changes, MFDW and AMMFI were able to put together an affair that wowed the masses.

The Bulletin Newspaper
Fashion photographer: Hymie Sokupha

Mpumalanga Fashion and Design Week (MFDW) finally arrived in true fashionista style: late, but fashionably so.
The event was highlighted by a glamorous fashion show, held in eMbalenhle on 10 March 2018. The show was a production of AMMFI International, and sought to give the community of Mpumalanga the ‘feel’ of an internationally produced fashion week, while also opening up the industry to local models and designers.
Samuel Marema, an organiser of the dazzling occasion, experienced the kind of satisfying exhaustion that can only be achieved by throwing oneself into the vortex of a passion project. “It was very tiring, as I haven’t slept this whole week, trying to put the final pieces of the event together,” he said.
Marema had to juggle both the roles of event organiser and host, receiving international guests who were set to participate. Works by designers from Malawi, Swaziland and Botswana were showcased, and proceedings were covered by media from Zimbabwe and Botswana.
The hard work proved to be worth it, however, when the show raked in a turnout that far exceeded expectations. “Seeing the smiles on our audience and models’ faces made all the sleepless nights worth it,” Samuel said.
After weeks of postponement and location changes, MFDW and AMMFI were able to put together an affair that wowed the masses. This year’s fashion show was the second annual MFDW event, which carried the ultimate goal of making high fashion accessible to the ordinary residents of Mpumalanga. “Local designers read about our event in the media and contacted us, after which they were screened according to our standards,” Marema said. “The international designers that we featured are those whom we’ve worked with in other projects”. The show also featured models who were recruited from an open audition, held in eMbalenhle on 3 February.
“We chose to host the event in eMbalenhle because this is where I am from and we thought it would be fit to give back to the community and shine the spotlight on Secunda and eMbalenhle,” Marema added.
The MFDW team plans to launch what they have called ‘MFDW: The Roadshow’ later on in the year. The mission will see them touring the Mpumalanga province over two years, showcasing what they do best: fashion. Apart from that, supporters can expect to witness the next annual MFDW in March of 2019. – Rorisang Rathebe


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